Firefox & Vivaldi: A Tale of Two Browsers

I have been spending a lot of time lately bouncing back and forth between Firefox and Vivaldi web browsers. Firefox is the older, more seasoned of the two, and runs off of Gecko web browser engine developed by Mozilla. The browser itself is open source and has been widely forked by other developers into new projects. Vivaldi, on the other hand, was built using Chromium and runs on the Blink web browser engine.

Over time, I’ve found things to love about each and things that annoy me.

What I like about Firefox:

  • It’s open source. I may not have the skills to read and comprehend everything in the code, but I appreciate that rather than leave it under the control of a single company, the code can be used and changed to make new projects. Also, I like that those who do have the skills to check the code can and do check it for security issues.
  • The PDF capabilities are better than just about any other program I’ve come across, let alone for free. I love that it remembers the page I was on, unlike PDF readers in Chromium browsers.
  • The screen capture tool can recognize individual blocks of text and pictures or even posts on social media. This comes in handy when you want to snip a post to share it somewhere else.
  • It’s not another Chromium browser. When the bulk of web traffic is from Chrome or browsers built on Chromium, it feels good to use a browser that is different. I remember how sites used to be when Internet Explorer was the dominant browser and sites were built for it, rather than built to web standards.
  • It can be hardened to a greater extent for privacy than Chromium browsers. While I have tried to run a browser with greater privacy features and found it more cumbersome, I understand that there are those who want or need those capabilities.
  • Along those same lines, you can still install uBlock Origin ad blocker without having to worry about it being shutdown from changes by Manifest 3. For Chromium-based browsers, it’s only a matter of time before they stop patching access.
  • Containers are great for isolating web pages from each other. I like that Facebook can be locked up into its own little Firefox jail and not follow what I’m doing across he web.
  • Font rendering is better on Firefox than on Chromium browsers. They tend to look crisper and be easier on my eyes. Since I spend so much time online, that’s a big help to me.

What I don’t like about Firefox:

  • I’m not interested in AI. Mozilla really wants to develop it further. I respect the desire to create an ethical AI model, but I really don’t want it in my browser.
  • I don’t trust Mozilla leadership. For years, we’ve watched them focus on ways to increase profits over the desire of users. I understand that the bulk of their money has come from Google in what feels like an attempt to prove that Google does have at least one serious competitor so it’s totally not a monopoly. But so many of their attempts have been canceled in short order. They weren’t even willing or able to keep up with their Mastodon server. As an outsider looking in, it feels like they just keep throwing everything at the wall in hopes of something sticking and giving them a steady income stream. Money makes the world go round and keeps the lights on, but it’s alienating some users.
  • They’re way behind on tab management. After years of users petitioning for tab grouping, they’re finally slowly developing the feature, but it has a long way to go before it’s a viable feature.
  • Mozilla feels like it’s ignoring the fundamentals. I’m sure they have access to information about what features users are and are not using, but again, to an outsider, it feels like they just make cuts to either simplify things for their coders or capriciously to be more like Google Chrome.
  • Accessing Facebook on Firefox’s Android browser can have issues. Scroll down the page far enough and Firefox will start skipping around, either backsliding up the page or scrolling too far down and skipping posts.
  • I routinely check Firefox privacy settings because I have noticed that periodically, Firefox will turn features back on after they have been shut off. Often, these are options that send information back to Firefox or turns recommendations from Mozilla partners back on. I have yet to totally figure out when or why this happens.

What I like about Vivaldi:

  • There are some fantastic productivity features built into the browser. I love the notes that sync in the account so you can pull them up on different devices. Same for the speed dial shortcuts. Tiling tabs and web panels are great for looking at multiple web pages at one time. I’ve used the Quick Command menu a number of times to either find a feature quickly or for quick calculations while I’m working on projects.
  • The sheer variety of ways to show grouped tabs is fantastic. It’s very handy for taming the tab bar.
  • It has a built-in ad and tracker blocker. You can modify it and add additional tracking and blocking lists.
  • It has a built-in email client and calendar.
  • There’s a ton of customization available.
  • They provide a free email account, blog, and Mastodon account to users who sign up. You can also sync most of your data across browsers.
  • They finally fixed how quickly you can sync up your account on a new browser install. Initially it could take 10-15 minutes (or more!) to get your existing account setup on a new browser. This has since been fixed to be as fast as most other browsers.
  • I trust management. Compared to Mozilla, who have had some privacy slip-ups and cutting staff, I haven’t found anything that really concerns me about the company.

What I don’t like about Vivaldi:

  • I have had issues with the email client. It’s not as robust as some other options out there, like Thunderbird, Outlook, Evolution, and others. I have had issues connecting some of my email accounts (mostly Hotmail, though Gmail was difficult to connect when the feature first was deployed). I’ve stopped using it in favor of other options.
  • The built-in ad-blocker isn’t as mature as other options and some sites, like Youtube, will recognize that a blocker is in use. I’ve never had that issue with uBlock Origin or uBlock Origin Lite.
  • I appreciate the amount of customization available but it can be overwhelming. New users may balk at the pages and pages of options. It’s very much a power user browser.
  • At a bare minimum, the default installation should start with tracking blocking engaged. As is, if you miss the startup screen, your browser will have very few privacy settings engaged.
  • On my Windows 11 installation at work, the title bar is a bit of a mess. If I use the native title bar, it’s always appears white with black lettering, which doesn’t match the rest of my system theme. The Vivaldi title bar has buttons that overlap buttons on the tab bar. This happens when I have set the menu bar to be visible instead of using the Vivaldi button. It looks sloppy.
  • My friends and I use Element.io for group and individual texting. I’ve noticed that Vivaldi doesn’t have all of the emojis installed, unlike Edge and Firefox. Again, this looks sloppy.
  • There are a ton of features I just don’t know what to do with or care about. Vivaldi now has a Dashboard page where you can install widgets. I just don’t see myself using this feature at all. Same for the Philips Hue integration or the colored light integration in your keyboard. Yes, you can change colors of lights around your work station based on the web page you visit. I could not care less about this option.
  • Vivaldi is yet another Chromium browser. This means that it will work on the bulk of web sites out there, though I have the occasional issues, like with the emojis.
  • I don’t like the Vivaldi forums. I have rarely found them helpful. I have seen some exchanges that have left me a little cold. Some people get a little snippy when answering questions. I also hate the method they use for suggesting new features. There are thousands of requests. The last time I found one I liked, I was attacked for suggesting that I’d like to see it since there was only one other person (the original poster) who backed it and because the commenter didn’t feel like it was worth adding. It’s an awful system. As a neurodiverse individual, sorting through dozens and dozens of pages of possible similar entries then risking being attacked for sharing my opinion trigger several issues for me. I avoid using the forums as much as humanly possible. Other forums have been more friendly and more helpful to me in the past.
  • I don’t feel like bug reports go anywhere. You don’t get feedback on them without having to follow up and ask (another issue for the neurodiverse mind!). There also feels like a lot of weird, unique issues that pop up in Vivaldi that makes it difficult for others to repeat the issue. I never know if it’s just me or if this is an issue for others. With that and the lack of feedback, it’s hard to want to fill out a bug report.
  • Vivaldi has a fairly busy design. I know I can make changes, but then I lose some of the functionality.

When I started working on this list, I was hoping that it would help me cement things in my mind. Technologically, I tend to like Firefox. I find it easier to read on Windows machines and I appreciate the simpler overall design. But I don’t trust management at Mozilla. Vivaldi, conversely, has, for me at least, an inferior use experience in a lot of ways, but I have greater trust in the management. So I guess I’ll be using both (often having both running at the same time!). I want to use Vivaldi to show how much I appreciate the Mastodon instance and the free email and blog. But the bulk of my browsing, for now, will likely be in Firefox.

Email clients, I’ve known a few…

EDITED: Below, I added some material regarding Evolution mail

I’ve been doing a little distro hopping lately (from KDE back to Xfce this time) as well as spending some time in Windows 11 at work. I’ve tried a number of email clients over the years.

Some of them, I miss dearly. Eudora Pro 3 got me through college. I didn’t care for the ad-based model of Eudora 4. Earlier versions of Windows Mail were effective and Windows Live Mail did everything I need it to, but that was discontinued.

Some have been difficult to get setup properly. Claws, Sylpheed, and Pegasus Mail never felt as user-friendly as other I’ve used. Some choices don’t support HTML natively and require plugins to work correctly. They also look incredibly dated, and I tend to like older designs.

Geary went the other way and was too simple. I tend to like to keep messages as unread unless I mark them as read, so they stay visible in my inboxes. I couldn’t find a good way to keep messages as unread by default. I also remember having a devil of a time getting Gmail setup. Looks like I need to use GNOME online accounts for OAuth accounts.

The Outlook desktop program (old Outlook) is more of a workhorse. However, my boss and I started to have issues at work. Emails were missing from the program but I could still find them through the web portal or the new Outlook, which just looks like a wrapper for the web version.

KMail was a strong contender in KDE, but it never felt quite right to me. Still, it did everything I wanted and needed it to. I could easily check almost all of my accounts, save for Proton and my work’s Exchange account, and it looked modern. Like all of these other clients, I can’t get them to send email through my Outlook addresses. Microsoft really doesn’t like to play well with others. I’m also not sure if I can get it to connect to Proton Mail.

Vivaldi’s native email client is simple enough for most things. There are some things that annoy me though. If I click on an email so that I can scroll around the page with the arrow keys, there’s no (easy?) way to delete the email using the keyboard, which means I need to move my hand back to the mouse. Irritating. And when I supported this feature in the forum, I got raked over the coals by a user for wanting something that was unpopular and for wanting this particular piece of software to do what every other one does. I dislike the Vivaldi forums. Still, in a pinch, it can check most of my accounts, just not Exchange or Proton Mail. And I still can’t send email via Outlook through Vivaldi. I also started getting an odd issue on my Window work machine where I couldn’t log into or create an Outlook account once I deleted the old entry period. Seems to be an issue with that one machine, but it’s an annoyance. This is one I only use for looking through my inbox when there isn’t a better option available.

Evolution was a surprise. No, it can’t access my Exchange email address and I haven’t attempted to log into my Proton email, but it does let me send email through my Outlook accounts. This is one of the few email programs to do that, the other being the native Microsoft programs. It doesn’t do a good job of showing me when there’s something in my spam folders and I wish the little numbers that showed me how many unread emails I have in each inbox changed color when a new message came in. Otherwise, it’s just about perfect. Truly a pleasant surprise after hopping back to Xfce.

EDIT: I have since done some more experimenting with Evolution. It was a sinch to add Proton Mail using the Proton Bridge program. Further, after adding a few more files from the Manjaro file repository, I can now access all of my work email addresses. Evolution has pulled ahead of Thunderbird!

That leaves Thunderbird. This one has been my workhorse. Using the Owl for Exchange add-on, I have total access to my work’s Exchange account. It’s around $10/year to use it, but worth it. It even automatically included my shared inboxes for my department. Best yet, I can add any of my work folders in as a Favorite, which really helps keep track of new messages and frequently used folders. I have the Proton bridge setup at work so I can access that email as well. The only thing it doesn’t do is let me send mail through my Outlook mail accounts. Frankly I still blame Microsoft for that. It’s a real shame because one of the accounts was my primary email for years and now it’s… just not worth the hassle. I keep them in case anyone who has the old addresses needs to get a hold of me.

TLDR: Thunderbird, Evolution, and KMail are great choices. Outlook is fine if you need it. I do most of my Outlook work now through the web page. Vivaldi works, but I’ve had issues in the past. EDIT: Evolution may be my best option, after adding Proton Bridge to access my Proton Mail account and additional files to access Exchange servers. I’m shocked!

Castles & Crusades a no go at our table

I started running Castles & Crusades module U1: Shadows of the Halfling Hall last night for my group. They love RP and it took them a while to make it to Newbriar and longer still to hit the manor house. They managed to clear the main room of zombies and the spider lurking in the ceiling then discovered the Reeve’s body in the rafters. All in all, a great session.

Most of the group really enjoyed the system. It runs fast, the resolution mechanic is easy, and we can make adjustments to things we don’t like without messing up the system.

Unfortunately, my wife is not a huge fan. She prefers something heavier, with more options. She usually plays rogues and likes 3.x games like D&D or Pathfinder, with lots of fiddly bits. She also doesn’t like switching systems and gets confused about the rules and options. That’s fair, we have tried different games and even I have trouble with that at times.

Reluctantly, I’m pulling C&C from my list of games to run after I finish the current Pathfinder adventure path. I really liked only having to have one or two books ready, counting the adventure module. With Pathfinder, I need a ton of extra resources and monster stats aren’t listed in the modules. I have to rely on a message board post someone did on the Paizo forums to beef up the challenge for that game, which is yet one more reference I have to have available.

I’ll talk with her to see if I might be able to salvage things by bolting on some rule changes, but I think I may be running another Pathfinder 1e module or 13th Age 1e after this. Good options, and I like the systems well enough. But they both take more work. At least the 13th Age books are so much fun to read and run quickly with exciting combat at our table.

Becoming the Master of the Game

My wife and I are tabletop role playing gamers (TTRPG). We enjoy getting together with friends, telling stories, pretending to be new people for a while, and telling stories. It’s a good way for all of us to make the time to hang out and spend time with each other. Since a lot of us are more introverted or tend to be otherwise busy, it’s useful to have a reason to meet up.

I’ve spent a lot of time lately as our main group Game Master (GM). For those of you not in the know or aren’t familiar with the hobby, the Game Master is the person in charge of telling the story and moving the narrative along. Depending on the game, that title can vary; Dungeon Master, Story Teller, Director, Hollyhock God…. But Game Master is by far the most common.

Each other player takes on the role of an imaginary person, a Player Character (PC) or character. They design their character based on a set of rules. Most people who play TTRPGs start as a PC.

The GM is in charge of everything else in the game. They decide the actions for all of the Non-Player Characters (NPCs), decide the weather, the setting, tell the story and interpret/adjudicate the actions of the players.

When I started, I played one, maybe two sessions as a PC then moved behind the gaming screen and became a GM. Since then, I’ve gone back and forth and still enjoy being a player but I feel like I really know what I’m doing as a GM and I like that I get to be the group entertainer.

Sometimes I feel a little insecure and I’m constantly asking my groups if they had a good time or if they think I need to change or adjust anything but the fact that they keep coming back to my table really makes me happy. I get to make them feel like Big Damn Heroes. I love that feeling.

Early games often had the GM as a more neutral judge and some games felt like the GM was the opponent of the PCs. The GM was The Enemy. Some GMs actively looked for ways to “win” against the other players or the others saw the GM as the adversary. Or both.

Personally, I see myself as part of the team. I want my players to succeed but I want to challenge them. I don’t want to make it feel too easy. Individual gaming sessions or entire campaigns should feel satisfying, and that works best through mutual collaboration. And I love it!

Moving on to moving on

My wife and I are finally getting our own house. We’ve been married for ten and a half years, and we’ve been living in my parents home while my dad was working in different states (and once in Canada). We paid them rent and they got to keep the house while they rented. It all worked out.

We’re finally in a position where we have the savings and means to get our own house. We’ve selected a place, have a contract in place, a mortgage and insurer lined up… things are going well.

There are going to be a lot of changes on the way. All of the housework and expenses will be on us. We’ll finally be developing equity. We can decorate how we want (within our means). It’s exciting and terrifying and exciting again.

Life under COVID-19

A little context for people reading this in the future: right now, the COVID-19 virus is working its way around the globe. Many people have been asked/ ordered to stay at home and keep physically distant from each other in order to slow down progression of the virus.

This is a stressful time. I’m considered essential/critical personnel, so I go in to work mornings on campus. It’s nice to be able to get out of the house and it feels good to be needed at work. There is some concern about contracting the virus and taking it home, but there aren’t a lot of people on campus anymore.

I feel like I’m writing the opening paragraphs of a dystopian short story.

There are some positive signs. Several countries mortality rates are dropping or have remained constant for the last few days. Things where I live seem to be going well. Stay at home orders seem to be helping as they were intended to.

Stores are going to start limiting the number of people allowed inside to 10% of the maximum allowed by the fire code. It’s recommended that we start utilizing the internet to order supplies for pickup or delivery to reduce wait times at stores.

We will make it through all of this, though it can be difficult to see it from where we are. There are going to be a lot of scared, stressed people looking for help from scared, stressed therapists and other medical professionals. We’ll all need to learn to be patient and more compassionate towards others.

I’ve been trying to keep things lighter and funny on my Facebook page, not that I wasn’t doing that before. People need to be able to smile now.

I’m not really going anywhere in particular with this. I just thought it was important to document what’s going on, for posterity.

Stay the course, be patient with people, be kind where you can, and be safe.

What free time?

My quest to improve myself has an unexpected side effect. My free time is disappearing. I’ve begun taking classes towards a certificate in Web Programming so I can expand my skill set at work. I’ve taken programming courses before, but I didn’t use what I learned, so I’ve forgotten a lot of it. Taking this course on Python has help sharpen my problem solving skills, but taken up a lot of my evenings with studying. I want to do well in this class.

Thonny has become an invaluable tool for class. I like that I can slide it onto a flash drive and use it in class and that it runs on both Windows and Linux. I’d definitely recommend it if you’re trying to learn Python.

I’ll pop back in when I have more time. My analysis paralysis on web browsers alone should be good for a page or two. Don’t get me started on the sad state of email clients.

Life is dynamic

I haven’t forgotten about this blog. Life has gotten busier, and I’ve had a lot of different things clamoring for my attention.

A lot of things haven’t changed.

I’ve managed to stick with a single Linux install, without distro hopping. I’ve had a few sidelong glances at Solus and I’ve been tempted to try different desktop environments, but so far I’ve kept those to virtual machine installs. I still have Manjaro’s Xfce edition installed on two of my machines, and I’ve been incredibly happy with it.

I’m still plugging along at learning Spanish, though I’ve also added Swedish to the mix. I’ve always wanted to be poly-lingual, and it’s a better diversion than just mindlessly scrolling through Facebook or Twitter. I feel like I’m learning something and not wasting time. Spanish is so common in the US that it makes sense to have some level of proficiency with it, even if I can’t yet carry on a conversation. I added Swedish because that’s one of the countries my family comes from, and I’d like to learn more about my heritage.

I’m still constantly on the search for the perfect web browsers and music players for daily use. I still use Vivaldi, Brave, and Firefox, but I’m pulling back on Opera after reading this article. Vivaldi has now released a mobile browser beta that has the same speed as the desktop browser. I keep hoping that we’ll eventually see some more advertising blocking on mobile, but it’s early yet. I certainly don’t want to keep pages from receiving advertising money, but it does take up my mobile data, so I’ll be using Vivaldi more on Wi-Fi than on the road. Audacious has made it to my music player rotation, and I do like it.

Some things have changed though.

My father has retired. My wife and I have been renting their house. They’re moving back in with us, so we’re currently working on blending two household’s worth of possessions and pets down to one house. This is taking up the bulk of my time outside of work. My cat and dog have long made peace, but the new dog isn’t quite there with the cat. It will all work out in the end, but right now, we’re still in the thick of it.

As a result, I’ve had less time for tabletop gaming. Our D&D Ravenloft game and Trinity sessions have been put on hold. I think we’ve had a grand total of two sessions over the past two or three months. This too, won’t last, and we’ll be back to our usual sessions soon, I hope.

I’m enrolling to take classes again. Since I work at a university, I’m able to take classes for free, not counting books and other materials. I’m interested in learning some new skills and getting myself into a better position down the road.

Life is happening. Some things change, some things stay the same. I’m ready either way.

Music to my ears

I suppose I should check back in. It’s been a few weeks since I put finger to keyboard to type one of these up. I’ve been a bit distracted lately with new pursuits. A friend has been teaching me how to crochet, and I’ve been working on a pair of gloves for when the weather cools down. I’ve also been trying to learn Spanish through Duolingo on my phone (https://www.duolingo.com). I’m interested partly out of personal growth, envy of people who can speak multiple languages, and the desire to be able to watch “Jane the Virgin” without having to look up at the screen to read the subtitles. I doubt I’ll ever be fluent, but it’s a fun diversion.

This is unrelated to what I want to talk about today. No, this morning, as I was about to queue up some music, I had to stop and think about which of the numerous music players I wanted to use.

If you haven’t read anything I’ve written before, you’ll start to realize that I’m a little undecisive about what programs I use. Some days, I’m gung-ho about open source software. Other days, I’m nostalgic for software I used to use, back in the day. Other days, I’m interested in what software uses the least amount of system resources or which is the most secure.

I’m this way about music players.

Note that I am not a music player power user. I tend to stick to the basic settings, so I can’t go into any length about audio quality or equalizer settings. I make playlists, I run them, and I want the program to remember what I had loaded up last time I used it. With that…

The Players

When using Windows, I frequently use Media Player Classic (https://mpc-hc.org), which, according to the web site, was last developed in 2017. This software can run a large variety of files, from video to music, and has a simple, easy to use interface. It remembers what song I was on when I shut down the program and remembers the playlist, which is a plus for me. It’s easy to add and remove music and can save playlists in various file types. Back in my undergrad days, I used to use Windows Media Player a lot, and this hits the nostalgia points, with the familiar appearance.

Another Windows media player that I keep around because of the old days is Winamp (http://winamp.com/). This was the first media player I used when I first found out about .mp3 files. Last updated in 2018, the web page says that it is still actively being developed, though development is slow. This is definitely a product of an earlier age. Menus are crowded and not always easy to navigate, but it works well. I tend to stick with the main window and the playlist window and I like the classic interface because that’s what I used in the 90s.

I own a Microsoft Zune, and I love it. I also really like the Zune media player (https://www.microsoft.com/en-us/download/details.aspx?id=27163) for ripping albums and managing some of my playlists. I also use it to transfer music between my Windows machines. Last release was back in 2011. The player is no longer supported by Microsoft, but the layout of the software was much easier to use than iTunes ever was. This handles a large library of music/albums smoothly. You can sort by group, album title, release date, etc. You can drag and drop music between devices. It’s a nice little piece of software.

VLC (https://www.videolan.org/vlc/) is a very commonly used media player that handles audio and video files. VLC is available on most operating systems and comes as the default player for several Linux distributions. This is still actively developed as of 2019. There are a lot of settings available to tweak. This software is known for handling just about any kind of file type out there, though there may be some it can’t load. I’m not overly adventurous with my music files. It will allow you to create and save playlists. However, the one thing it doesn’t seem to do well, and if someone knows how to do so please let me know, is remembering playlists after closing the program. There are, apparently, ways to save as bookmarks, but that’s one extra step I don’t need to do on other programs. This is the software I use if I can’t get other programs to work, if I want to play DVDs on Linux, or if I don’t care about losing my carefully selected playlist. This is the one thing that keeps it from being my default player.

I’ve dabbled with Aimp (http://www.aimp.ru/). It seems like it’s going for a Winamp aesthetic. The last Windows release was early 2018. It’s functional, if a bit busy, but I didn’t have any major complaints. It also didn’t wow me, so I have probably the least experience with it.

Clementine Player (https://www.clementine-player.org/) was last updated in 2016. It’s available on multiple operating systems, which is nice. It’s very busy, with multiple tabs for your music library, main player screen, multiple playlists, etc. This one took the most time for me to get used to the workflow. In some ways it’s great; I love being able to have several playlists saved and ready, with each remembering where I was the last time I booted up. You can even set the program to immediately start playing where you left off. The bad is that there is just too much going on in the interface. I like it and use it, especially when I’m trying to remember which episode of my radio drama I heard last, but it’s not the first program I load up.

One of the few players to release the newest edition in 2019, SMPlayer (https://www.smplayer.info/) is the player I have the most mixed feelings about. It’s able to run just about everything I’ve thrown at it and it is cross platform, which is great. But DVDs don’t always run as smoothly in it. I can’t just drag and drop files into the playlist screen, like I can with other programs. I have to go through the playlist window menus to add and remove files, which is less convenient. It will show album art, but it can drastically change window size, depending on what album I use, which probably has to do with the picture file used, but that can be distracting. I like using newer software, because I believe that means bugs are being fixed (even if new ones are replacing them). It can also fix security issues. Since SMPlayer and VLC are the only two media players that are actively in development, I feel like I need to use them, but they both have issues.  This is a program I use, but mostly to make sure it’s updated and to see if updates fix my relatively minor issues with it, but it’s not my first choice in programs.

In Conclusion

These are just the programs I use. There are dozens more out there that I’ve only heard about and dozens more that are completely foreign to me. I’m not as worried about jumping between different media players, like I am with web browsers. I prefer more up-to-date software, for security purposes, but I’m not aware of many attacks through media players. Might be worth researching.

Anyone have a favorite player I should look at? Maybe something I didn’t mention, or a killer feature of one that I do use?

The price we pay for “free” food

There’s a line that exists as a border between convenience and privacy. I’m not quite sure how thin that line is (I imagine it varies for each person), but it’s something I’ve had to start thinking about. It seems like every month, there’s a new story about a data breach at a major company. Want to see a disturbing long list of breaches? https://en.wikipedia.org/wiki/List_of_data_breaches ought to sober you up a little bit.

Our personal information is a major currency. Companies vacuum up details about our lives from our browser histories, forms we fill out, items we purchase from their stores, sites we visit after visiting theirs, sites we visit where their trackers are embedded, and sometimes, from our phones after just walking into their stores.

They want to know what brands we buy, where we look at their merchandise, what paths we use to walk through their stores, whether we comparison shop with other companies. Looking for flights online? Airlines will use the cookies on your browser to see where you’ve been looking and use that information to manipulate the cost of flights. Use a store’s free Wi-Fi? They see what sites and apps you use and where you are in their building. Sign up for a perk card or other membership program? They’ll send you coupons (good) so that you spend more of your money there (bad?).

If you’re anything like me, your time, money, and attention are limited resources. I know going in that the sandwich place is using points to get me to go into their store more often and spend more money. I get more food for less money.

But, I understand that they may be selling that information to other companies so they can hone their advertising. Those companies may pass my information on. At any one of those companies, there could be a data breach, taking identifiable information about me and giving it to “bad actors”, whoever that may be. I have to make a choice. Is that “free” sandwich every other month (or so) worth the possibility of having my info get out into the world?

For me, the answer is yes. I need to make my money go as far as it can. For other people, that answer may be no, they don’t want any more of their info getting out than has to, and that’s cool too. We have made conscious decisions about our data.

The group that we need to reach is everyone else. The ones who don’t understand that they just made a choice about their data. People act surprised when they hear about a data breach at a company and don’t understand a) how that company got their information and b) what that may mean for them. They also don’t c) know how that could impact them. The problem is complex.

Not everyone wants to or can break that down for themselves (or explain it to loved ones!). We need to learn how explain this to people in a way that makes sense and doesn’t cause a panic. People need to be able to understand for themselves the potential risk involved with coupons.

Ultimately, it’s up to the companies to better police themselves or the government to create an actual police force for these (often international) companies. I have low hopes of that happening, no hope of that happening well, and no illusion that it’ll happen anytime soon, without something catastrophic happening first.

Therefore, I propose that we create a grassroots movement to teach people about data safety and personal information (and responsibility!). Companies like Vivaldi and Brave, and organizations like the Electronic Freedom Foundation (EFF) and Mozilla are good places to start. However, we need to be able to teach this information to those we care about in a way that they’ll understand… and care about. That’s the trick. Then we can start making choices intelligently for ourselves and families.

The hope, then, will be that companies will see the choices we are making and become more responsible in accordance with our actions. That they will become better stewards of our information. Because a lot of them aren’t doing it now…

I’m getting hungry. Time for a “free” sandwich.